Privacy policy
Last updated: 1 October 2026
1. Who we are
This website, boldbilly.co.uk, is operated by BoldBilly Ltd, a company registered in England and Wales (company number 17490615), with its registered office at 20 Wenlock Road, London, N1 7GU, United Kingdom ("BoldBilly", "we", "us").
We are the data controller of the personal information described in this policy. This means we decide how and why it is used, and we are responsible for looking after it.
If you have any questions about this policy or your personal information, email us at chris@boldbilly.co.uk.
2. The information we collect
- Contact details: your name, email address, phone number, and billing and delivery addresses.
- Order and subscription details: what you buy, your subscription plan, delivery dates, returns and order history.
- Payment information: payments are processed securely by our payment providers. We do not see or store your full card number.
- Account details: if you create an account, your login details and preferences.
- Communications: messages you send us, such as customer service emails, and any reviews you choose to leave.
- Marketing preferences: whether you have signed up to hear from us, and how you interact with our emails.
- Device and usage information: your IP address, browser and device type, and how you use our website, collected through cookies and similar technologies (see section 7).
We do not ask for, and do not want you to send us, information about your health or medical conditions. Please do not include this in messages to us.
3. How we use your information, and our lawful basis
Data protection law requires us to have a lawful basis for each way we use your information. These are set out below.
| What we use it for | Lawful basis |
|---|---|
| Processing and delivering your orders, managing your subscription, taking payment, handling returns and refunds | Contract: we need it to provide what you have ordered |
| Sending service messages, such as order confirmations, delivery updates and subscription reminders | Contract |
| Answering your questions and providing customer support | Contract, or our legitimate interests in looking after our customers |
| Sending marketing emails about our products and offers | Your consent. If you are an existing customer, we may email you about similar products under the "soft opt-in" rule, and you can opt out at any time |
| Advertising and marketing cookies, and social media advertising | Your consent, given through our cookie banner |
| Understanding how our website is used so we can improve it | Our legitimate interests, or your consent where the law requires it |
| Preventing fraud and keeping our website secure | Our legitimate interests in protecting our business and customers |
| Keeping financial records and meeting tax, accounting and other legal requirements | Legal obligation |
We do not make decisions about you based solely on automated processing that have a legal or similarly significant effect on you.
4. Who we share your information with
We do not sell your personal information. We only share it with trusted service providers who help us run our business, and only as much as they need to do their job:
- Shopify, which hosts our online shop, checkout and customer accounts.
- Payment providers, which process your payments securely.
- Delivery companies, which deliver your orders.
- Email and customer service providers, which help us send emails and respond to you.
- Analytics and advertising partners (such as Google and Meta), only where you have agreed to the relevant cookies.
- Our professional advisers, such as accountants and lawyers, where needed.
We may also share information where required by law, to protect our rights, or as part of a sale or restructuring of our business, including a transfer to another BoldBilly group company.
Shopify also uses some information for its own purposes, such as fraud prevention and its own services. You can read more in the Shopify Consumer Privacy Policy.
5. International transfers
Some of our service providers, including Shopify, store or process information outside the UK, for example in Canada, the European Economic Area or the United States. Where this happens, we make sure appropriate safeguards are in place, such as UK adequacy regulations or the UK International Data Transfer Agreement or Addendum to the EU Standard Contractual Clauses.
6. How long we keep your information
| Information | How long we keep it |
|---|---|
| Order, payment and invoice records | 6 years after the end of the financial year they relate to, to meet tax and accounting rules |
| Customer account details | Until you close your account, or after 3 years of no activity |
| Marketing preferences | Until you unsubscribe. We keep a record of your opt-out so we don't contact you again |
| Customer service messages | Up to 2 years after the matter is resolved |
| Cookie and analytics data | As set out in our cookie banner, usually no more than 2 years |
7. Cookies
Cookies are small files stored on your device when you visit our website. We use:
- Essential cookies, which make the website and checkout work, such as remembering your basket. These cannot be switched off.
- Analytics cookies, which help us understand how visitors use the website so we can improve it.
- Marketing cookies, which help us and our advertising partners show you relevant adverts on other websites and social media.
We only use analytics and marketing cookies where you have agreed through our cookie banner, or where the law otherwise allows. You can change your choices at any time using the cookie settings link at the bottom of our website, or through your browser settings.
8. Your rights
You have the right to:
- Access the personal information we hold about you.
- Correct information that is wrong or incomplete.
- Delete your information, where we no longer need it.
- Restrict how we use your information in certain circumstances.
- Object to us using your information based on our legitimate interests, and to direct marketing at any time.
- Data portability: receive your information in a commonly used format, or have it sent to another organisation.
- Withdraw consent at any time, where we rely on your consent. This does not affect anything we did before you withdrew it.
To use any of these rights, email chris@boldbilly.co.uk. We may need to confirm your identity first. We will respond within one month. You can unsubscribe from marketing emails at any time using the link in every email.
9. Keeping your information secure
We use appropriate technical and organisational measures to protect your personal information, and we only give access to people and service providers who need it. Our shop and checkout are hosted by Shopify, which is certified to the PCI DSS standard for handling card payments. No method of sending information over the internet is completely secure, but we work hard to protect your information.
10. Children
Our products are food supplements intended for adults. Our website is not intended for anyone under 18, and we do not knowingly collect information from children. If you believe a child has given us their information, please contact us and we will delete it.
11. Complaints
If you are unhappy with how we have handled your personal information, please contact us first at chris@boldbilly.co.uk and we will do our best to put it right.
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, telephone 0303 123 1113. If you live in the European Economic Area, you can also complain to the data protection authority in your country.
12. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated at the top. If we make significant changes, we will let you know.
13. Contact us
BoldBilly Ltd
20 Wenlock Road
London
N1 7GU
United Kingdom
Email: chris@boldbilly.co.uk